The Uncanny Value-Add Conundrum

The Uncanny Value-Add Conundrum

The “Uncanny Valley” theory suggests that humanoid objects that imperfectly resemble actual human beings provoke uncanny or strangely familiar feelings of uneasiness and revulsion in observers. Essentially what this means is that as robots appear more and more like...
Why Easy Deals Feel So Hard To Close

Why Easy Deals Feel So Hard To Close

 Why don’t men ask for directions? It’s a common joke, but it’s also a good question, and can provide some interesting insight into human decision making and buying decisions. Of course, society is changing, and the ‘direction asking’ scenario arises much less...