by | Sep 6, 2023 | Relating to The Buyer, The Buyer's Mind
Speaking assumptively to clients and potential clients is good, but not really for the same reasons that many people think. If you have not spent a lot of time thinking through the mechanics of the reactions and responses to different types of speech, it is worthwhile...
by | Aug 2, 2023 | Power Dynamics, The Buyer's Mind
There are a lot of sales resources that talk about how important it is to tell a story with your presentations. People are more engaged by images and stories. Cavemen did not write bullet points on the walls of their caves; they told stories using pictures. We are...
by | Jun 22, 2023 | The Buyer's Mind
Why don’t men ask for directions? It’s a common joke, but it’s also a good question, and can provide some interesting insight into human decision making and buying decisions. Of course, society is changing, and the ‘direction asking’ scenario arises much less...
