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<oembed><version>1.0</version><provider_name>The Revenue Library</provider_name><provider_url>https://revenuelibrary.com/en</provider_url><author_name>Dan Greenberg</author_name><author_url>https://revenuelibrary.com/en/author/dan/</author_url><title>Create The Enemy and Animate&#xA0;It - The Revenue Library</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="efjwzsWaGf"&gt;&lt;a href="https://revenuelibrary.com/en/create-the-enemy-and-animate-it/"&gt;Create The Enemy and Animate&#xA0;It&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://revenuelibrary.com/en/create-the-enemy-and-animate-it/embed/#?secret=efjwzsWaGf" width="600" height="338" title="&#x201C;Create The Enemy and Animate&#xA0;It&#x201D; &#x2014; The Revenue Library" data-secret="efjwzsWaGf" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script&gt;
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&lt;/script&gt;</html><description>Without an enemy it is also not a very fair fight. We are trying to pitch our solution and they end up comparing something vs. "nothing". "Something" is scary but "nothing" is not scary. "Something" comes with risks while no one gets blamed if "nothing" goes wrong because it already existed and no decision was made. It is always easier to stick with the status quo unless the status quo itself is scary, and carries risk with it.&#xA0;</description><thumbnail_url>https://revenuelibrary.com/wp-content/uploads/2026/09/2026-September-1-scaled.jpg</thumbnail_url><thumbnail_width>1707</thumbnail_width><thumbnail_height>2560</thumbnail_height></oembed>
