by | May 20, 2025 | Email, Outreach, The Buyer's Mind
I have spent that past couple of posts talking about email, and specifically cold email. Although the likelihood of success with truly cold email is decreasing due to ESP server filters, and oversaturation of inboxes, email is still a highly valuable tool, and can be...
by | May 8, 2025 | Email, Outreach, Pipeline
The goal of a cold email is not to sell. The goal of a cold email is to inspire introspection.The goal of that introspection is interaction.The goal of that interaction is to start a conversation.The goal of a conversation is to find a problem.The goal of finding...
