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Incorporating Optimism and Realism

Incorporating Optimism and Realism

by | Apr 22, 2026 | Book of Business Management, Forecasting, Organizational Structure, The Seller's Mind

We have all come across sellers whose optimism is nauseating. They are always about to close the biggest sale yet. They project monster deals, and they consistently talk about how they will “crush their number”. Sometimes they do, and sometimes they don’t but the...
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