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Long Term Relationships

Long Term Relationships

by Dan Greenberg | Jun 17, 2026 | Organizational Structure, Relating to The Buyer, Relationship Selling, Sales Organizations

It is not always clear that long term relationships trump transactional quick wins. But, as a business community, we had a really good macro example recently that can help us understand the value of good long term relationships. In tumultuous and uncertain times, it...
Focus; Don’t Spray And Pray

Focus; Don’t Spray And Pray

by Dan Greenberg | Aug 4, 2025 | Presentations, Relating to The Buyer, Relationship Selling, Storytelling

Have you ever found yourself thinking something along the lines of, “I better make sure to tell them about everything we can do, because what if I focus on one thing but it turns out they want something else; I might lose the deal”. I know I have done this. It is the...
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