by | Ene 8, 2026 | Discovery, Relating to The Buyer, The Buyer's Mind
As sellers, we are trained from the onset to ask questions. Discovery is a core part of what we do, and as we develop our core set of skills, conceptually, we learn to ask better questions, and respond to the answers to those questions in more productive ways....
by | Abr 17, 2025 | Discovery, Outreach, Pipeline
Cold Emails and messages waste your time; not because there is anything wrong with them, but because you give into laziness. I know this, because I do it too, all the time. We don’t focus our energy and write a truly thoughtful emails because it is easier to just copy...
by | Ene 10, 2025 | Discovery, The Buyer's Mind, Value Selling
As you might imagine if you have read my past posts, I want to start the budget chapter by considering what the buyer is thinking about when a seller asks them for their budget. When most sellers ask for a budget, they ask it as one of a long string of questions that...
by | Dic 20, 2024 | Discovery, Relating to The Buyer, The Buyer's Mind
We have spent the past three posts talking about discovery, and I would like to continue the series as it is such a vast topic that influences so much of the sales cycle. Discovery is not a discrete portion of the sales process but rather a consistent ingredient...
by | Dic 6, 2024 | Discovery, Preparing To Win, Value Selling
I have spent the past couple of posts talking about discovery, but we have not talked much about what makes a good discovery question, and why. Last post we discussed Neil Rackham’s SPIN Selling and the four questions that you can use to progress through a...
by | Nov 22, 2024 | Discovery, Preparing To Win, Presentations, The Buyer's Mind
In this post I am going to spend more time talking about discovery. I rarely stay on the same topic for two posts in a row, but there is so much to talk about when it comes to discovery. Discovery is what makes or breaks your ability as a seller to be influential. It...
