Great ideas are a dime a dozen; great execution takes hard work.
DG Strategic Consulting helps small and medium sized businesses build the processes that let product and vision actually meet the market.
Although great salespeople and great marketers can cover up a lot of inefficiencies, building the foundation of a revenue driving organization and scaling up will often expose those inefficiencies. The simple fact is that not every seller and marketer out there is an "A" player.
This means that as companies grow they need to implement flexible processes that act as force multipliers and make the sum of their parts better than the individual contributions would be on their own. This is the essential function of a company. Product and vision are a big part of that, but process and operational excellence allow for product and vision to meet the market.
That is the work: customer mapping, message development, channel strategy, enablement, and the organizational alignment that holds it all together — delivered through hourly consulting, fractional engagements, and defined projects.
Dan Greenberg
Dan has spent two decades building and leading revenue organizations — across media and digital marketing, adtech, financial services, education technology, and B2B data. He has run teams, carried numbers, rebuilt comp plans, and rewritten more than a few playbooks.
He also writes and teaches — as a guest lecturer, a workshop facilitator, and the author behind The Revenue Room and The Library.
Four operating beliefs
Process as a force multiplier
Flexible process makes the sum of the parts better than the individual contributions. That is the essential function of a company.
Message before motion
Activity without a focused message is just noise. We fix what you say and who you say it to before we scale how often you say it.
Incentives tell the truth
Comp plans, structure, and tooling reveal what an organization actually rewards. Align those and behaviour follows.
Operator, not observer
Every recommendation comes from having carried a number, built a team, and lived with the consequences.
Colleagues and clients
Dan's consulting and training was very helpful in creating a systematic approach to simplifying the investor message while ensuring that there was a method for addressing each individual investor's needs for information from the investor pitch.
Dan is exactly the kind of professional collaborator I delight in working with. I've worked on his teams across two organizations and nearly twice as many years, and not only have I learned exceptional leadership traits from him, but watched his unique blend of skills and charisma evolve alongside me.
Dan has very strong relationship building skills, strategic and operational. He is an excellent presenter and he "owned the room" as a guest lecturer at my Undergrad Professional Development classes at Rutgers Business School.
Where is growth getting stuck?
Hourly consulting, fractional engagements, and project based work for small and medium sized businesses. Start with a conversation.