Go-to-market strategy wall with customer journey maps
Services

Strategy consulting for small and medium sized businesses

Hourly consulting rates, fractional engagements, and project based work — structured around three pillars and a set of defined offerings.

GTM Strategy 01
Message before motion

GTM Strategy

Success in market means a consistent and focused message that is not about your products or brand. It's about the immediate needs of the individuals who work for your customers. If you don't have a sales playbook that ensures that your sales team, client service team, and marketing team stay on message and on the same page, you may be having the wrong conversations with the wrong individuals.

DG Strategic Consulting works with clients on customer mapping, message development, and channel strategy, which form the foundation of any strategic revenue plan.

Sales Enablement 02
Agency, not another binder

Sales Enablement

Any successful revenue organization is obsessed with training and helping all of its people become the best that they can be. There are so many books and methodologies out there that it can be dizzying to attempt to bring in experts or build an enablement program that is right for your organization.

DG Strategic Consulting helps build programs to convey your organization's goals and message in a way that gives your people agency and incentive to convey that information to your clients and help grow revenue.

Organizational Alignment 03
Incentives drive results

Organizational Alignment

Incentives drive results, and the wrong incentives can not only drive the wrong results, they can lead to outcomes that are detrimental to businesses. Incentive plans, organizational structures, internal tools, and even HR policies form the backbone of any incentive structure for GTM employees. Making sure that those frameworks are structurally sound can be the difference between growth and stagnation.

DG Strategic Consulting supports clients through the process of organizational alignment that paves the way for growth and efficiency.

Offerings

Defined and concise engagements

Working with many companies over the course of years, DG Strategic Consulting has developed a set of defined and concise offerings designed to develop and help implement operational efficiency for revenue organizations.

Workshops

Workshops

Dive deep and inspect the impact of your message on your target market. Work through the best way to sell your clients the bucket before you try to sell them the water that goes in the bucket.

Deliverables

Deliverables

Creation of a playbook is one of the best ways to get everyone from marketing, to sales, to client service on the same page. The process of building a playbook, when done right, allows your message and your processes to work hand in hand.

Trainings

Trainings

A clear message and efficient processes are the foundation. Equipping your team with the knowledge and skills to leverage those processes and engage customers in meaningful conversation is vital, and takes commitment.

Results

What the work looks like from the other side

Dan is an innovative collaborator who is always able to come up with strategic solutions for any business challenge. Using tech, data, and analysis, he is able to bring visionary ideas to the table. He is able to cultivate really strong partnerships tied to his solution oriented approach, and commitment to driving success for all parties. On top of that, he is kind, understanding and truly listens. Everything you want in an executive leader.
Michael Fordyce CRO, Placer.ai
Dan is a creative and insightful strategist, and a servant leader. His presence is always one of education and enlightenment, spearheading complex customer interactions, conceiving of as-yet unconsidered directions for growth strategy — both internally and externally — and, most importantly, inspiring large teams in the collective pursuit of success.
Toby Carter Vice President, GroundTruth
Dan Greenberg's consistency with sharing honest, nuanced perspectives, in a professional and direct manner, has been extremely valuable to our team's planning, execution, and evaluation approaches. He seeks to understand and dial into root points quickly and fairly, and then delivers additive, high quality advice.
Justin Arenson CEO, Campus Tree
Get in touch

Which pillar is your constraint?

Most engagements start with a short diagnostic conversation. Tell me where the revenue motion breaks down and I will tell you honestly whether this is the right fit.

Industry experience