Blog
Latest News
Nulla porttitor accumsan tincidunt. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Quisque velit nisi, pretium ut lacinia in, elementum id enim.
Your Buyer Is Not The Hero…But They Should Be
Sharing power with the buyer empowers them to take bold actions that help close deals, but most sellers don’t think about how to do it.
Power Dynamics Are Subtle & You Might Be Losing
How to think about and manipulate power dynamics in a sales meeting or presentation.
The Uncanny Value-Add Conundrum
How to find the middle ground between asking questions and adding value.
Why Easy Deals Feel So Hard To Close
How to think about buyers’ hidden motivation.