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What Is A Modern Day Close?

What Is A Modern Day Close?

by Dan Greenberg | Jul 18, 2024 | Closing, The Buyer's Mind, Urgency

We no longer exist in a world where closing tips and tactics have much of an effect, at least not when it comes to B2B sales. This is due to information availability, information parity, and the proliferation of buying committees and procurement processes. In other...
Ask The Hard Question Upfront

Ask The Hard Question Upfront

by Dan Greenberg | Jul 4, 2024 | Book of Business Management, Closing, Urgency

My dad is the first sales person I ever learned from, and I learned a lot from him. He is now a semi-retired non-practicing lawyer, a businessman, a consultant, and an advisor, but he has sold a lot in his career, and knows what he is talking about. One of the first,...
You Are Not in The Persuasion Business

You Are Not in The Persuasion Business

by Dan Greenberg | Mar 20, 2024 | Closing, Relating to The Buyer, Urgency

We live in a world where sales is becoming harder; real sales, the kind where you truly influence the outcome. Truly influencing deals is getting harder because information is becoming ubiquitous. Buyers all read the same things, think about problems in the same way,...
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