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Focus & Repetition

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Why adding more arguments makes you less persuasive, what the dilution effect means for your pitch, and how to build a message your buyer can actually carry into a room you are not in.

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Why adding more arguments makes you less persuasive, what the dilution effect means for your pitch, and how to build a message your buyer can actually carry into a room you are not in.

  • Approx. 2,800 words
  • PDF and ePub included
  • Delivered immediately after checkout
  • Part of the Presentations collection